Regional sales development. Russia and Eurasian Customs Union. Identification of new sales channels. Personnel management (4 subordinates). increase in market share, business trips, negotiations

Responsibilities: • In porcelain brand: global marketing with focus on Europe and CIS • Development of existing markets and customer base; • Executing all the holding campaigns incl.: branding, naming, advertising, PR, general marketing including ATL, BTL, Consumer promo, PR, Internet, Event, Exhibition, cross promotion, trade marketing. Work for the audience of B2C, B2B; • Defining and managing of new sales channels, including foreign markets; • Trade marketing, opening single brand retail stores, building sales in Russia, CIS, Western Europe and the Middle East; • Personal carry out of large format events (B2C, B2B) in Russia and abroad without involving of contragetns (including media coverage); • Cross promotion; • PR (media, professional community) Achievements: • Successful implementation of PR campaigns porcelain brand in Russia; • Holding commercial exhibitions, round tables, presentations abroad (UAE, Italy, Ukraine); • Opening of markets in the Russian regions, CIS countries and Western Europe; • Successful holding of an art exhibition in Belgium. Media coverage in Belgium, Holland, France, including national and transnational media (Euronews, CNN); • The successful holding an art exhibition in Ukraine; • The successful art exhibitions in St. Petersburg of the Russian monarchy. Romanov dynasty. "Media coverage (pr & advertising): central and regional media, outdoor media, internet, cross promo.

• Development of marketing strategy of luxury brand segment; • Developing and implementing of short-and long-term marketing plans, including all elements of marketing mix (ATL, BTL, Consumer promo, PR, Internet, Event, etc.); • Carrying out and analyzing of effectiveness of promotional campaigns and actions; • Forming of the company’s image and a brand name on the market; • Organization of brand’s participation in specialized exhibitions and events; • Active work with the media Achievements • Complete PR fulfillment in exhibitions and other Interior Show Event (briefings, press conferences, press tours) • Holding conferences on real estate and development with leading market players • Self-made holding of high-profile events abroad (Italy)

• Planning, budgeting and execution of advertising and PR-campaigns (strategic planning, booking, performance evaluation); • Interaction with the media (coverage: lifestyle, interior, business, glossy, TV), creating pool of targeted journalists, initiation of publications) • Preparing of internal and external information materials: orders, printed materials, press releases; • Event management: press conferences, presentations, fundraising; • Increased revenues from the center of non-core activities; • Trade Marketing Achievements: • Increased attendance center for a period of up to 65%; • Creating revenue opportunities through non-core activities of the Design Centre; • Portfolio: More than 120 publications and 6 TV plots during 4 months of work; • Design Center Dream House won the contest Commercial Real Estate Awards "in the category" Small Mall ", http://www.cre-awards.ru/

Markets • Tableware, furnishings and gifts of luxury class(retail, wholesales); • Tableware, furnishings, and souvenirs of «mass market» class (retail, wholesales); • B2B (services for HoReCa, Promotional merchandise, corporate sales) Responsibilities: • Analysis of the competitive environment, the development of ideology, brand management, positioning of the company; • Planning, budgeting and execution of advertising and PR-campaigns (strategic planning, booking, monitoring, evaluation); • Forming of internal and external sources of information policy implementation; • Interaction with the media (coverage: lifestyle, interior, business, glossy, HoReCa, TV), creating pool of targeted journalists, initiation of publications; • Preparing of internal and external information materials: printed materials, press releases, speechwriting, brand book; • Event management: seminars, exhibitions, press conferences, conferences (the experience of public speaking), sponsorship; • Organization of trade marketing actions (sales promotion, cross promotion, BTL); • Implementation of internal policies Achievements: • Brands became leaders of the citation and recognition in the sectors of «luxury», «mass market», HoReCa (rating RBC); • Organizing of visit to Russia of the Duchess of York Sarah Ferguson, Lord Wedgwood, the Board of Directors of the holding Waterford / Wedgwood headed Mr. Tony O'Reilly; • Permanent sponsorship of Russian Economic Forum in London; • Portfolio: More than 700 publications, 30 TV stories

Graduate Faculty of Journalism, PhD

International Department of the Faculty of Journalism., journalist